Premiumisation is rising nonetheless so are mass brands, says NielsenIQ’s Roosevelt Dsouza

    Premiumisation is rising nonetheless so are mass brands, says NielsenIQ’s Roosevelt Dsouza

    Jayen Mehta, Managing Director of Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), highlighted Amul’s robust 15% exclaim in both quantity and price in Q3, attributing it to intensive distribution and an omnichannel approach…
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